The Challenge
While creating an entire brand’s online presence can seem like a daunting task, our teams approached the challenge with consistent effort and an out-of-the-box approach. The brand had to deviate from their parent company’s persona (Lucky Cement) and create something new while making sure the name ‘Lucky’ remained.
Packaging Brilliance
With a stroke of pure genius, we created an effective packaging strategy for their milk, flavored milk, and Laban products. While the brand may be new in the market, the mascot has already garnered the attention of a large market audience. We aimed to create a personality through the mascot to have the best chance at getting a top-of-mind share.